ITV OddsFinder — Live Sport Experience
Turn every sports event into an interactive experience.
Get real-time insights, follow every moment, and engage with sport as it happens.
The Platform
The Skyscanner
of live sport.
ITV OddsFinder transforms the way you experience live sport. Follow horse racing and tennis in real time, unlock smart insights, and interact with every key moment as it happens.
Built to sit alongside live broadcasts, ITV OddsFinder adds a new layer to the game: bringing together live updates, contextual stats, and interactive features in one seamless experience.
This isn't just watching. It's taking part.
Key Features
A new layer on top of live sport.
Go beyond the broadcast. Track races and matches as they unfold with real-time updates, deeper context, and interactive elements that evolve with the action.
Live match & race experience
Stay on top of every moment with fast, real-time updates and evolving context across tennis and horse racing.
Interactive moments
Engage with key events as they happen, making every race and match more dynamic and participatory.
Smart insights
See the story behind the action with relevant stats, trends, and contextual data surfaced at the right moment.
Second-screen ready
Designed to complement live broadcasts and enhance your viewing experience without interrupting it.
Personalised feed
Follow the races, players, and moments that matter most to you, tailored to how you watch sport.
Built for modern fans
For fans who want to understand, engage, and experience sport on a deeper level, not just watch it.
How it works
Three steps.
Intent to experience.
Open alongside your broadcast
Launch ITV OddsFinder while watching live on ITV. It automatically syncs to the current race or match.
Follow in real time
Watch live scores, positions, and key stats update moment by moment.
Unlock smart insights
Get contextual data and stats surfaced exactly when they are relevant.
Engage with every moment
Interactive features let you participate in the action as it unfolds.
horse racing
tennis scores
racing results
racing tips
live scores
football
premier league
match stats
second screen
real time
sports app
Tell us your sport
and your timeline.
ITV OddsFinder is live now. Download the app and follow every race and match in real time.